By Mike LehnerPublished Mar 13, 2018 06:12PMHockey is an incredible platform for communication, but it’s also an incredible business.
In fact, it’s a business that makes or breaks the lives of millions of fans.
That’s the takeaway from an exclusive study conducted by NHL Network and NHLPA Executive Director Bill Daly that looked at how much traffic the Flyers, NHLPA, and the National Hockey League experience on the web.
The study is based on 1,000 web traffic and was conducted in 2017.
Here’s a breakdown of the study’s findings.
Here are some key takeaways:The Flyers lead the NHL in total online advertising revenue ($1.7 billion).
The Flyers and NHL are among the top four leagues in terms of digital ad spending ($2.5 billion).
While the Flyers’ online revenue is up slightly, it falls short of the $1.9 billion the NHL and its members collectively generate through advertising and ticket sales.
The NHL is among the leading leagues in online ad revenue, generating $1 billion in digital ad revenue last season.
While the NHL generates nearly twice as much online advertising (2.1 billion ad impressions) than the NHLPA ($1 billion), it is not the league’s top league in terms the amount of advertising dollars spent on a per-player basis.
That honor goes to the NHL’s partners, which are the teams, arenas, and media partners of the NHL.
The Flyers’ total online ad spending on the entire league is $2.6 billion, compared to the $2 billion spent by the NHL, $1 million by the league and $1,000 by the partners.
The league’s partners’ digital ad spend on the whole league is just $1 a player.
The study notes that NHL revenue is not evenly distributed among teams.
The Flyers are the only team in the league to have a negative correlation to the percentage of their overall revenue that comes from their broadcast rights.
In other words, the Eagles are paying a lot of money to have their broadcast team on TV.
The only other teams to have negative correlations are the Panthers, Rangers, Capitals, Blackhawks, Flyers, Rangers and Capitals.
While this data is somewhat surprising, it does not mean the Flyers are not a great advertising partner for the NHL either.
They have a solid relationship with NHL Network, a company that has become the NHLs largest TV partner.
In addition, they are one of only three teams to earn positive ROI from their digital advertising.
The other two are the Dallas Stars and Philadelphia Flyers.
The survey also shows that the Flyers and their partners make up the most profitable team in hockey, generating nearly $6 billion in total advertising revenue last year.
Their digital ad sales, however, came in at a much lower $1 per player, as the average revenue per player for all teams was $3.3.
The average revenue for the rest of the league was $4.1.
While it’s impossible to say if the Flyers or their partners can grow their ad revenues to match their TV revenue, they do not appear to be in a situation where they can.
The team’s average TV revenue per team last season was $6.4 million, down from $6 million the previous year.
The overall average revenue in the NHL was $8.7 million.
So while the Flyers do generate significant amounts of advertising money, the bottom line is that they do so at a higher cost to their teams than the average NHL team.
While the average cost per team is more than double the average amount spent on the teams that compete in the Stanley Cup Playoffs, the teams’ overall ROI was not as high.